Common Mistakes of Facebook Fan Pages
Most Common Mistakes of Facebook Fan Pages
Facebook is an amazing tool for marketing online. You have the ability to reach a large number of people, without spending an arm and a leg on advertising. Another attractive aspect is that Facebook fan pages are free to create and maintain. This means you don’t need to spend any money to get started.
However, there are a few things you should avoid when you are creating and managing your Facebook fan pages:
Don’t Post Useless Fluff
One of the biggest mistakes we have seen on Facebook fan pages is that people tend to post useless “fluff” on them. While witty little status updates on cute cat photos is alright for the personal Facebook page, it does not have a place on a Facebook fan page. People don’t go to a Facebook fan page to see cute little cat pictures with witty comments (unless that is the sole purpose of the fan page, of course). Be sure to only post things which are relevant to the page, and are somewhat useful to the visitors and fans. Nothing kills a fan page quicker than having “useless fluff” posted to it all the time.
Some other things which will fill your fan page with useless fluff are all those sharing apps, videos and games. Share all you like on your personal Facebook page, but don’t put them on your fan page. A lot of those apps like to spread random posts all over the place and might quickly take over the entire page.
Don’t Buy “Likes”
This is the first thing everyone wants to do when they first set up their Facebook fan page. Likes are cheap, and it seems like a quick way to gain “fame” and fans. Let me tell you why you DON’T want to do this. First of all, any likes or fans you buy aren’t going to be useful to you at all. At best, they are going to be people who are not even remotely interested in your fan page and are joining it or “liking” it for some kind of reward. It’s most likely that most of your “likes” purchased will be from kids in India, who have no interest in your fan page to begin with, and also have no contacts who would be interested either. Worst case scenario, they are just fake accounts made by unscrupulous companies looking to make a quick buck.
Don’t Over Promote
This is a tough one to explain. We often get asked; “What do you mean don’t over promote?” Simply put, when people first create their fan page one of the things they like to do is spam it everywhere. They will post it in their personal Facebook status five of six times a day, post it to forums, beg friends to share it.. DON’T do this! It makes you look needy, and people will RUN not walk away from your fan page. Also remember, the status updates from your fan page will also post to your wall, you don’t need to be spamming your regular Facebook contacts with the fact that you have a fan page.
We hope this will save people a little time & effort. If done right, a Facebook Fan page can be a powerful tool.